Every serious entrepreneur is aware of the power of Internet marketing. However, a majority of them still consider online marketing to be related to the company website, email and online ads. While these online mediums make a significant part of the internet market, there has been a revolution in the last five years in the online world that has given birth to another powerful medium social media or social networking.
Social media or social networking can be defined as group of activities that combine technology with social interaction. Some of the common tools that are being used for social networking are LinkedIn, Facebook, Twitter, Orkut, MySpace, YouTube, and Digg. However, not many entrepreneurs have been able to use social media effectively and a large number of them have been successful in annoying their potential customers. They fail to realize that social networking sites are a place for social interaction and not a place to peddle your products by spamming the entire community.
Serious entrepreneurs take time to learn the etiquettes and rules of each social media and focus on building lasting relationships. They make sure that they do not end up making any wrong move that may get them blacklisted or ejected from the community. They establish relationships that may become their loyal customer base but their main motive is to not only make money but also make great friends.
Serious entrepreneurs understand the significance of social media thoroughly and understand how it can help them grow. Lets see how:
Social media creates a level playing field between an entrepreneur and a Fortune 500 company.
Social networking sites provide access to professionals and potential partners who you cannot reach out to in the real life.
Social media sites give every serious entrepreneur an opportunity to show that he or she cares about the community.
It broadens your target market by breaking geographical barriers and enables you to have customers, partners, and suppliers all over the world.
Social networking can be a great marketing tool for entrepreneurs who are not good at communicating in real life.
Social media is one of the most effective as well as economical tool for conducting marketing research on your target customers.
So, if you are a serious entrepreneur who has been waiting on the side-lines watching other businesses grow with the help of social media, it is time that you, too, join these communities and test the waters. However, it is advisable that you do your research and take time to learn each of the social networking tools to minimize any error that may annoy others.
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